Vanquis Journey
step by step to Credit freedom
Vanquis Journey
Vanquis journey is a concept app and is part of a potential product offering to existing and new clients and I worked with the marketing team to generate a brand representation of the app for a clearer idea of their vision.
The main functionality of the app would help Vanquis users monitor credit scores and their regulated credit accounts easily in one place. Also offered incentivised scheme for maintaining good payment habits with rewards such as online store discount vouchers.
With Vanquis already knowing their users, demographics and pain points. I was given guidance and references to enable me to jump straight into the development process of designing the brand, UI assets, user flows, wireframing, screens and prototypes.
The final app visualisations demonstrates the prioritises of their customer needs and laid out some visual foundation for future development. This will also enables Vanquis to consider another service for its customer base and further enhance their brand awareness digitally.
The final part of my process was to create some animated prototype sequences to demonstrate the app's flow from startup and micro-functionality within the dashboard.
