BlackLine
AR moves to a different beat
Blackline
BlackLine, is an American enterprise software company that develops cloud-based services designed to automate and control the entire financial close process.
Working with the in-house design team across Miro, we collaborated to create the B2B client's new landing page for ‘AR that moves to a different beat’ campaign. Sharing brand guidelines, existing design assets and wireframes to ensure consistency. The design assets were developed based on an existing UI design system already in place. The fundamental design process involved deciphering and transposing the brand guidelines look and feel to a digital environment.
The landing page has a main purpose to sell the new product of Accounts Reconciliation automated and drive users to look beyond this page and sign up for insightful ebooks for more detailed information and other marketing collateral. There is also a video that showcases: What does moving differently means? and this depicts the campaign very well.
