Hotmail
Free time to do what we love.
Microsoft
Hotmail
A playful marketing concept called "The New Busy" was created in collaboration with studios, Jog and Creature to promote new Microsoft tools to increase productivity and streamline work/life balance. These tools included a revamped Hotmail email platform, calendar, chat system, and other management tools.
A brand/marketing campaign was created to promote the concept of New Busy and how it can help us achieve a better work/life balance. The campaign included a full 360 out-of-home advertising effort, with a lively landing page featuring witty and comical call-to-action phrases designed to capture the attention of the curious.
The landing page was designed with a simple grid format and used the Segoe UI design system created specifically for this project. The page also incorporated their brand colour palette, new emoticons, and key visuals related to the theme and topics of the CTA’s. All these elements were brought together to create a cohesive and visually appealing landing page.
