Tatweer Research
Think tomorrow. Libya brims greaT potential
Tatweer reseach
Tatweer Research launched the Tatweer Entrepreneurship Campus, the first of its kind to build the foundations for the entrepreneurial ecosystem in Libya.
A specialist training campus for teaching medical engineering and research under the global Tatweer brand. Their new website would exhibit their heritage, training programs and general campus information and facilities.
The Tatweer Research marketing team wanted their new website to portray a modern tech giant similar to Microsoft or Apple, but to feel more approachable and have elements of youth culture visualised. Also, it had to reflect their motto of “Think Tomorrow” which was lacking from the previous website.
The branding was revised with a bolder colour palette and applied where appropriate to help balanced the grids and improve user experience and UI aesthetics.
Tatweer research was provided with a fresh overhaul of UI and UX design for their website. The overall navigation was restructured logically by colour coding every page component which helped to provide distinction and ease of navigation. The website layout was intended to be minimalist as they requested like a tech giant and was designed modularly so UI components are easily interchangeable.
Prototypes of the website were created to demonstrate function and animation for navigational elements, videos and micro interactions.
