Vanquis has numerous partnerships with established brands and communicates these new promotions and credit card offers through their micro websites. For this project, the challenge was to revamp a microsite framework they use and brand it accordingly to reflect the Super league world of rugby.
To achieve the look and feel of the SL / Vanquis world within the microsite. Top Super League players were introduced in heroic poses holding the card product. The brand colour palette and existing graphic assets were dynamically added and composed to create more visual impact and directed for grandeur and atmospheric imagery.
The final visual concepts impressed the marketing team of what is possible with their basic microsite framework and how they can utilise this with future partnership projects. The overall updated look and feel provided a great visual experience of the SL world.