An ideal world where we can live our daily lives, in a way that’s time-efficient and enjoyable. Now we have more free time to enjoy things we love doing!
The New Busy’ was a new marketing concept to provide us with the right online tools for productivity and streamlining workflow. The idea in theory was to move us away from the ‘Old Busy’ ways of working to the New Busy. I was tasked with visualising the website landing page over existing branding and this had to mirror the OOH adverts and represent that idea to get the message across for public reactions and feedback.
The creative outputs were well received and the client was happy that the adverts didn’t take itself too seriously and was implemented consistently. However, the public opinions and thoughts about ‘The New Busy’ was mixed. Which influenced the direction of ‘The New Busy’ brand and its short lived future. To sum it up, the client saw this like a beta test and got the results they wanted.