Monkey breaks the internet

Mug is a concept satire magazine with a single purpose to create brand awareness for the ‘Keep it tea’ marketing campaign that features Monkey.

The cover design depicts Monkey who is replicating his ‘cheeky’ take on Kim Kardashian’s infamous photoshoot which apparently broke the internet. The magazine features plenty of references to current pop cultures and trends that were cleverly matched with the perfect brew in Monkey’s opinion.