FIRST DIRECT: MONEY WELLNESS

Working with the creative team at Brooklyn Brothers. I helped develop the initial key visual adcepts for their client First Direct, with the final outputs influencing the visual communication going forward.

First Direct is usually black and white and straight to the point. This ideology had to be reflected in the new adcepts, but this time create more warmth and pursue the human element. Also, why we should open up more about money and inspire money wellness as the core theme.

The final output of the key visuals are minimalist with bold typography and clever straplines typical of First Direct. The adverts show everyday people and a subtle flash of their personalities that acknowledges their own money wellness as the focal point.